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PROACTIVE MENU-DRIVEN LINKS OR TRIGGERS FOR LOCATION-BASED SERVICES AND MOBILE ADVERTISING
PROACTIVE MENU-DRIVEN LINKS OR TRIGGERS FOR LOCATION-BASED SERVICES AND MOBILE ADVERTISING
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机译:主动菜单驱动的链接或触发器,用于基于位置的服务和移动广告
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摘要
Example embodiments provide low-cost, effective methods of mobile advertising to mobile users. The methods provide both transmitting and receiving broadcast text-formatted, category-based data relating to services from local businesses and on-demand services, to capable mobile devices in a zone formed by network nodes, without user interaction. The data may be viewed as lists with menu- driven 'contact-list' type software, familiar to most mobile device users and configurable by nearly all types of mobile devices. The methods also notify a user of a mobile device when new events occur or service information is updated. Example embodiments use the broadcast- multicast capability of Radio Access Networks (RAN) to transmit to mobile devices served by sectors or cells in a localized zone (e.g., one or more cells that cover a shopping mall and nearby areas).
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