METHOD AND DEVICE FOR IMPLEMENTING ADVERTISEMENT SERVICES IN NETWORK TELEVISION SYSTEM

摘要

A method and device for implementing advertisement services in a network television system are disclosed in the present invention, wherein, the method includes that: a terminal equipment accesses the network television system, and obtains advertisement display plan information from an advertisement service server; the terminal equipment pre-downloads all the resources used in the advertisement display plan, stores them into a local disk, and then directly uses the resources in the local disk to display advertisements according to the advertisement display plan; or the terminal equipment first checks whether the display resources exist in the local disk according to the advertisement display plan, if so, the resources in the local disk are used to display the advertisements according to the advertisement display plan, otherwise, online displayed advertisements in the network television system are live displayed, at the same time parts of the online displayed advertisements which will be re-displayed are recorded and stored into the local disk. The usage of the network bandwidth resources can be decreased and the system stability as well as the user-friendliness of advertisement display can be improved by using the present invention.