ATTRACTING VIEWER ATTENTION TO ADVERTISEMENTS EMBEDDED IN MEDIA

摘要

An entity distributes media containing at least one embedded advertisement and a target artifact designed to draw a viewer's attention to the advertisement. The viewer is encouraged to look for the target artifact in the media, but is not told where the target artifact is in the media. Because the viewer is looking for the target artifact, the viewer is more likely to view the advertisements embedded in the media when a playback device plays back the media. When the viewer notices the target artifact, the viewer selects the target artifact. In response, the playback device accesses a target resource.