REALTIME PUSHING SYSTEM AND METHOD OF CUSTOMIZED CONTENTS BASED ON POSITION AND PUSH POLICY

摘要

PURPOSE: A location-based real-time customized content push system utilizing a push policy and a method thereof are provided to perform a customized push by changing only the push policy even if a push condition is changed, thereby reducing operational costs when operating and expanding a service. CONSTITUTION: A customized content providing server(500) generates a push policy providing customized content based on the location of a user. If a predetermined condition, including the location of the user, coincides with the push policy, the customized content providing server provides the customized content preset by the push policy to the user. A wireless terminal(1) displays the provided customized contents to an external side. If the upper push policy and the lower push policy are satisfied, the push policy generator generates a push policy for providing customized content.