Realtime pushing system and method of customized contents based on position and push policy

摘要

The present invention relates to a location-based real-time customized content push system and method using a push policy, and generates a push policy for providing customized content based on the user's location, the predetermined condition including the user's location is a push policy In accordance with the present invention, a custom content providing server for providing a user-specified custom content according to a push policy, and a wireless terminal for externally displaying the custom content provided from the custom content providing server. Accordingly, when a location-based content service provider needs to provide customized content, it is possible to easily use the push policy to configure the customized content and push it to the user by simply adjusting the policy, thereby recreating the entire location-based application even if the push condition is changed. It is possible to reduce the operating cost and expand the service when operating the service by enabling the customized push by changing only the push policy without the service.;Location-based, real-time, custom content, push policy, layering, universality