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Personalized advertising content recommending device, method and computer readable storage medium storing program for executing the method
Personalized advertising content recommending device, method and computer readable storage medium storing program for executing the method
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机译:个性化广告内容推荐设备,方法和存储用于执行该方法的程序的计算机可读存储介质
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摘要
PURPOSE: An apparatus and a method for recommending customized advertisement contents, and a computer readable storage medium storing a program for executing the method are provided to supply advertisements suitable for tastes of users during an advertisement broadcasting time zone, thereby increasing satisfaction of the users about a broadcasting program. CONSTITUTION: A metadata collector(310) collects metadata of broadcasting programs including advertisement contents from each channel. A user behavior history generator(320) generates a user behavior history. A user behavior history analyzer(330) analyzes the user behavior history to extract user preference information. An advertisement contents recommender(340) recommends advertisement contents to which a user prefers based on the user preference information and the metadata.
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