ACTION HISTORY MANAGEMENT SYSTEM AND ACTION HISTORY MANAGEMENT METHOD

摘要

PROBLEM TO BE SOLVED: To help measurement of an advertising effect of advertisement development exercised by using an electronic advertisement display device based on the action of people.SOLUTION: An action history management system with a server and an electronic advertisement display device includes: a camera for photographing an object nearby the electronic advertisement display device to output photographed image data; an image processing part for extracting, from the photographed image data, feature information indicating a feature of a target of an action history analysis; an action history information acquisition part for acquiring action history information indicating a status of the analysis target at the time of being photographed by the camera; and a storage part for storing the feature information in association with the action history information for each analysis target.