WRITING BRUSH, COSMETIC BRUSH, DIFFERENTIATION BUSINESS MODEL IN SALES OF BRUSH

摘要

PROBLEM TO BE SOLVED: To solve problems that it is very difficult to differentiate products since every product in Japan has pretty high quality and good design, and it is very difficult to brand these products in Japan, and impress products of a certain company, as in sales of writing brushes, cosmetic brushes, and brushes.;SOLUTION: The products are blessed or subjected to a ceremony to drive away evil spirits at a renowned temple or shrine, taking advantage of a trend of power spots or fortune-telling these days, and a logo or certificate proves that the products are blessed or purified, increasing good feeling at use, creating added-values, and adding values to gifts.;COPYRIGHT: (C)2012,JPO&INPIT