The transmission device and the receiving device in the image transmission system, transmission manner and reception manner, being the transmission device in the image transmission system which has

摘要

PPROBLEM TO BE SOLVED: To provide a transmitter and a receiver in a video distribution system capable of distributing video images by a promotion effect different for each non-contractor. PSOLUTION: In the video distribution system comprising the transmitter 100 and the receiver 200, the transmitter 100 includes a multiplex transmitter 8 for multiplexing and transmitting a ciphered video image to be transmitted, program information generated in a program information generator 5, a common EMM message generated in a common EMM message generator 6, and an individual EMM message generated by an individual EMM message generator 7 to specify an individual program, and an individual program transmitter 9 for transmitting the individual program to be executed in the receiver 200. The receiver 200 includes a customer video image preparation device 16 for preparing a customer video image with a promotion effect different for each individual program using the common EMM message, the individual EMM message and the individual program. PCOPYRIGHT: (C)2009,JPO&INPIT