PROBLEM TO BE SOLVED: To provide an object behavior estimation apparatus that can estimate not only a user's position and a vehicle for movement but also the purpose of the user's behavior.;SOLUTION: An information service provision system comprises an object information acquisition part 3 for collecting movement information that is information including information on at least one of the position, moving speed, acceleration, moving direction and moving time zone of an object, a movement means extraction part 202 for determining whether or not the object is in the process of movement from the information collected by the object information acquisition part 3 and, if determining any movement, determining the means of movement of the object, a behavior information construction part 201 for estimating the purpose of the object's behavior from the determined means of movement of the object, and an information delivery server 1 for selecting information matching the estimated purpose and providing the object with a service based on the selected information.;COPYRIGHT: (C)2008,JPO&INPIT
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