APPARATUS FOR PROVIDING PERSONALIZED RELATED ADVERTISEMENT, MOBILE TERMINAL FOR PLAYING RELATED ADVERTISEMENT, AND METHOD FOR PROVIDING PERSONALIZED RELATED ADVERTISEMENT

摘要

Disclosed is an apparatus for providing personalized related advertisements including: a communication unit for receiving ID information required for searching for advertisements related to a broadcast advertisement and for transmitting converted related advertisements to a mobile terminal; a search unit for searching for the related advertisements by means of the ID information; and a conversion unit for converting the searched related advertisements to a format to be played in the mobile terminal.