TEMPORAL TRACKING OF MOBILE USER BEHAVIOR WITH RESPECT TO WEB-BASED ADVERTISEMENTS ASSOCIATED WITH TEMPORARY AND KEYED ID USE IN DIGITAL MEDIA CONTENT

摘要

A method for tracking downloads of digital media content is disclosed. Digital media content, such as music, games and applications (“apps”) are widely available with the popularity of mobile computing. Content suppliers would appreciate it if their works were more widely disseminated and used. Users or customers may receive an incentive to purchase or to download an application. The incentive may be, for example, a free application, rewards points or a virtual currency. In one method, a user downloads digital media content and receives the incentive in two stages. In the first stage, a user who has expressed interest is sent a first web-based link offering the content and the incentive. In the second stage, after activating the link, the user is allowed to download the content and receive the inventive. The web-based link includes user identifiers that are matched for the user to receive the incentive.