AUTOMATIC ADVERTISEMENT GENERATION BASED ON USER EXPRESSED MARKETING TERMS

摘要

Generation of an advertisement for one or more users based on user expression of a marketing term captured while viewing multimedia content is described. A marketing term is one or more words linked to a product or service. Marketing terms are downloaded to a computer system which is communicatively coupled to an audiovisual capture device to capture image and audio data of users viewing or interacting with multimedia content. The one or more users are identified via the capture data, and a count of the number of instances a marketing term is expressed is updated. The count is part of term context data such as demographic data from user profile data. The term context data is transmitted to a remote computer system for marketing analysis. An advertisement is selected for communication to a designated user based on the term context data.