PROVIDING DIFFERENTIATED EARN RATE REWARDS IN A LOYALTY PROGRAM BASED ON THE VALUE OF THE PROGRAM PARTICIPANT

摘要

Embodiments of the invention provide for a loyalty rewards program that provides differentiated earn rate rewards based on participant/customer segmentation. In specific embodiments the segmentation is based on the value of the participant/customer as determined by the rewards program provider. Additionally further details are described below for methods, apparatus and computer-program products that provide for a rewards program that implements reverse auction type reward procurement. Such embodiments of the invention, offer differentiated rewards redemption based on the value of the participant to the program provider and the value that the participant/customer places on the reward.