A Social Network Application enables institutions (such as colleges and universities or institutions in other business verticals) to communicate and engage with their constituents (prospects, applicants, students, faculty, alumni, etc) on Social Networks (e.g.: Facebook.com, MySpace.com. Orkut.com, etc) by providing a platform through which constituents may find and connect with each institutions and friends on these networks, and through which institutions may answer questions from constituents, push or allow constituents to pull personalized content within the Social Network, register constituents for online and in-person events and interviews, and otherwise communicate through various channels (e.g.: RSS, SMS/text messaging, phone, etc.). The invention provides an interface that enables the aforementioned to be managed from within a CRM system at the institution that is not otherwise related to the Social Network.
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