Embodiments consistent with the invention provide systems and methods for accepting a web merchant link from a user who is not an affiliate of the web merchant, and returning a substitute link that links to an intermediary website. When a person uses the substitute link, for example through on-line socialization, the intermediary website directs them to the web merchant's website in a manner that provides affiliate marketing credit to the affiliate represented by the intermediary website. The affiliate keeps track of the association between the redirected person and the user who created the substitute link, and credits affiliate marketing benefits earned in conjunction with the activities of the redirected person (e.g. commission) to the user who created the substitute link. The benefits may also be credited to a person or organization designated by the user.
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