EFFECTIVE METHOD OF MEASURING WIRELESS CONSUMER EXPERIENCE INSIGHTS

摘要

Apparatus and methods for measuring consumer experience through an optimal user panel within predetermined error rate, or any other categorization for wireless domain. The data is collected at the panel member's wireless device. Categorization of data is based on but not limited to, product groupings and market segments. To minimize the cost of the method while having the estimate of consumer experience within aforesaid error rates, the panel members are chosen such that they can provide the most informative data of usage for the parameters that effect consumer experience, such as wireless network usage, usage of applications, sequence thereof among others. The focal point of data collection will be to trace the failure rate in the wireless network, devices, application among others. Thus we can apply suitable statistical models of prediction, such as but not limited to Poisson distribution and Empirical Bayes technique. Thus an optimal and more accurate quantitative measure of the estimate is made. By providing for performance statistics of consumer experience, it can readily be determined if a performance problem is related to the device, to the network and can also compare various factors such as but not limited to service providers, software platforms on wireless devices, different market segments using the wireless devices.