SCALABLE ENGINE THAT COMPUTES USER MICRO-SEGMENTS FOR OFFER MATCHING

摘要

User data and a plurality of micro-segment definitions such that each micro-segment definition in the plurality of micro-segment definitions corresponds to one or more offers in an offer provider campaign are received. Further, a dispatcher dispatches a first subset of the user data and a first subset of the plurality of the micro-segment definitions to a first node in a network. In addition, the dispatcher dispatches a second subset of the user data and a second subset of the plurality of the micro-segment definitions to a second node in the network. Parsing and compiling are performed at each node. Further, parallel processing is performed at a scalable evaluation engine at each node to apply micro-segment condition rules to user data to determine matches to micro-segments. Computation of micro-segments occurs in parallel and resulting micro-segment assignments are collected, filtered to remove duplicates, then ranked to produce a final set of micro-segments that can be used to find offers.