MOBILE APPLICATION SURVEYS AND INCENTIVES

摘要

A mobile survey system is described herein that leverages users' appreciation of paid applications and other rewards to incentivize participation in market research surveys. As a user participates in surveys, the system gives the user points that accumulate in an account associated with the user. The points can subsequently be redeemed for paid mobile applications or other incentive compensation, such as products or services. Most application and content stores provide some ability for one user to give another user an application/content or credit for the same as a gift. The system leverages this mechanism to credit users that elect a particular application or content as a reward with the reward of the user's choice. Thus, the mobile survey system increases participation in mobile surveys by incentivizing users in ways that are highly relevant to sought after categories of users.