SYSTEM AND METHOD FOR ONLINE MEDIA RECOMMENDATIONS BASED ON USAGE ANALYSIS

摘要

An online recommendation system, method and computer program product for recommending on-line item(s) including a recommended a usage for the on-line item(s). The recommendation method includes capturing, for one or more users at a respective client device, usage characteristics of each users' navigation to and use of one or more items, from among a plurality of items of an item set, on-line, via a respective user interface; obtaining corresponding profile information for each respective user, the profile information including user attributes; storing the usage characteristics and corresponding profile information of each of one or more users; and, for a current user navigating online to the set of items: deriving an item usage recommendation for the current online user based on items of the item set navigated to and used by other online users having similar profiles; and, recommending for the current user, via that current user's user interface, an on-line item and its suggested usage from among the set of items.