Network-based contests having multiple participating sponsors

摘要

Provided are, among other things, systems, methods and techniques for conducting a contest. One embodiment provides a contest that is played by multiple players across a communications network, in which the players compete to earn points awarded by a central contest administrator and the individual players are ranked based on their total number of points. In addition, individual ones of the players are allowed to select a sponsor from a set of previously identified sponsors, and the players also can earn points, which contribute to their totals for ranking purposes, from the sponsors they have selected. For this purpose, individual ones of the sponsors in the set are allocated points and have flexibility regarding how to award their allocated points to the players that have selected them.