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SYSTEM AND METHOD FOR WAVELETS-BASED ADAPTIVE MOBILE ADVERTISING FRAUD DETECTION

机译:基于小波的自适应移动广告欺诈检测系统及方法

摘要

In accordance with embodiments, there are provided mechanisms for methods and systems for the detection of fraudulent advertisement views of advertiser supported content on mobile devices through the analysis of data and of data exchange between groups of mobile devices and an advertising server. The data analysis is carried out by comparing statistical data spectra of different mobile device groups to detect unusual levels of advertisement views within a mobile device group. The data analysis provides a high guarantee of fraud detection of illegitimate advertisement views for sponsoring advertisers. Embodiments detect non-meaningful ad display requests or clickthroughs, identify bots among application users and provide an estimate of the number bots.
机译:根据实施例,提供了用于方法和系统的机制,该方法和系统用于通过分析数据以及在移动设备组和广告服务器之间的数据交换来检测移动设备上广告客户支持的内容的欺诈性广告视图。通过比较不同移动设备组的统计数据频谱以检测移动设备组内广告视图的异常级别来执行数据分析。数据分析为赞助广告商提供了对欺诈性检测非法广告视图的高度保证。实施例检测无意义的广告显示请求或点击,在应用程序用户中识别机器人并提供机器人数目的估计。

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