A vehicle environmental service system includes an in-vehicle information terminal mounted in a vehicle, a center server provided in a center, and a provider terminal managed by an affiliated service provider providing various services to users. The in-vehicle information terminal is capable of communicating with the provider terminal directly or through the center server. The in-vehicle information terminal or the center server has a point calculating unit for determining whether safety driving and/or ecological driving is being performed with respect to each of the users based on prescribed criteria and calculating the number of points to be awarded based on the result of the determination. The center server has a database for managing total number of points obtained by accumulating the number of points to be awarded with respect to each of the users. The provider terminal has a service providing unit for providing a prescribed service in exchange for a prescribed number of points in the database and an advertisement generating unit for generating advertisement information of the affiliated service provider. The in-vehicle information terminal has a unit enabling the in-vehicle information terminal to receive the advertisement information from the provider terminal directly or through the center server.
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