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COMPUTER-IMPLEMENTED METHOD AND APPARATUS FOR MANAGING ON-LINE ADVERTISING USING METRICS SUCH AS RETURN ON INVESTMENT AND/OR PROFIT
COMPUTER-IMPLEMENTED METHOD AND APPARATUS FOR MANAGING ON-LINE ADVERTISING USING METRICS SUCH AS RETURN ON INVESTMENT AND/OR PROFIT
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机译:回报投资和/或利润而使用度量值来管理在线广告的计算机实现的方法和装置
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摘要
To help advertisers to manage their online advertising, some business metric, such as ROT, profit, gross profit, etc., may be estimated and/or tracked with respect to an ad campaign, or a portion of the ad campaign. An advertiser may provide a business metric target, such as a target ROI, a target gross profit, a target profit, etc. An ad delivery system may then adjust information in an ad campaign (or a portion of an ad campaign) in an effort to meet the target. Similarly, an advertiser may provide a goal, such as maximizing or minimizing a business metric. The ad delivery system may then adjust information in an ad campaign (or a portion of an ad campaign) in an effort to meet the goal. The targets or goals may be subject to one or more constraints. The advertiser may provide limits on values of one or more business metrics. The ad delivery system may then turn off, or govern, the delivery of ads if the limits are violated.
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