PROVIDING ADVERTISEMENTS WITH SOME COMMON CHARACTERISTIC TO A USER OF MOBILE INTERNET SERVICES CONTENT

摘要

System and methods are provided for placing advertisements with common characteristics while browsing on mobile phones. The common characteristics among advertisements may be determined when content is browsed within a portal cluster in a single session. The system may include a mobile phone configured to request an access of at least a first content and at least a second content on a portal cluster in a particular session, at least one web server, and at least one ad server. The ad server may be configured to determine a common characteristic between the first advertisement and a request for a second advertisement made by the web server.