User preference surveys and their use in providing targeted content and/or recommendations of targeted content

摘要

A method and a system for providing recommendations or targeted content to a user of a user apparatus are disclosed. The system comprises a database to store one or more user profiles, and a computer programmed to provide a user preference survey to a user apparatus with one or more options for election on the user apparatus, for each survey, receive and store the result of the survey to create or update a user profile in the database; identify other users that match the user based on respective user profiles and provide targeted content and/or recommendations of targeted content to the user apparatus, being content preferred by one or more of the matching users.