Systems and methods that enrich interaction of users in a written communication environment by providing a contextual language component that points to a designated data source (e.g., an object) and pulls data from such designated source, to perform predetermined function(s) thereupon. Users who communicate in the written environment can type an intuitive or customized operator, to engage in a predetermined functionality (e.g., playing a video). Accordingly, the operator can readily be interpreted by applications associated with the written communication environment.
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