METHOD AND APPARATUS FOR DATA PROCESSING BASED ON SURFING BEHAVIOR OF MOBILE TELEPHONE USER

摘要

The present invention discloses a method and an apparatus for data processing based on surfing behavior of a mobile telephone user, wherein the method includes: generating, according to the surfing data of the user, a first phone list comprising Uniform Resource Locator (URL) visited by the user; performing pre-processing on the data in the first phone list according to a preset rule, and generating a second phone list; and, performing statistic and analysis processing on the data in the second phone list. The present invention firstly performs pre-processing on phone list data before the phone list data is inputted into a system database; after a series of pre-processing, new phone list data is generated and inputted into the system database, and then the system database performs statistic and analysis processing on the new phone list data. By this means, the process of analysis on a great deal of URL data performed by the system database is saved, thereby greatly improving the processing efficiency on phone list data, and solving the performance bottleneck problem of analysis on surfing behavior of a mobile telephone user.