Advertising effectiveness measuring apparatus, advertising effectiveness measuring method, program, and electronic advertising apparatus

摘要

Disclosed herein is an advertising effectiveness measuring apparatus, including: a display information acquisition portion configured to acquire display information representing whether or not an advertising content of a predetermined product was displayed in each of unit time slots; a purchaser information acquisition portion configured to acquire purchaser information representing the number of purchasers who bought the predetermined product in each of the unit time slots; and an indicator calculation portion configured to calculate an advertising effectiveness indicator representing the effectiveness of the advertising carried out by displaying the advertising content of the predetermined product, based on the display information acquired by the display information acquisition portion and on the purchaser information acquired by the purchaser information acquisition portion.