A memory tag issue terminal including: a first reading section reading commercial product information from an identification code printed on a commercial product or reading advertisement information from an identification code printed on an advertisement medium, the commercial product information being concerned with the commercial product, and the advertisement information being concerned with an advertisement object advertised through the advertisement medium; a writing section writing tag information into a memory tag attached or to be attached on the commercial product or the advertisement medium, the tag information including the commercial product information or the advertisement information; and an acquisition section acquiring vendor identification information which allows identification of a vendor who handles the commercial product or the advertisement medium.
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