Method of managing customized social network map in application server providing customized content and computer readable medium thereof

摘要

The present invention relates to an application server for providing personalized content, which performs the steps of: detecting traffic for a first user of the application server to access content associated with a second user of the application server; determining an interest value of the first user in the second user based on the amount, type, or time of the detected traffic; and generating, for each user, a social network table including the interest value of the first user in the second user, so as to be applicable to various pieces of application content using interest values assigned among most personalized content users.