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GUI That Displays Characteristics of an Advertising Audience Selected By Specifying Targeting Constraints
GUI That Displays Characteristics of an Advertising Audience Selected By Specifying Targeting Constraints
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机译:GUI,通过指定定向约束来显示广告受众的特征
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摘要
An audience browser GUI that displays characteristics of an advertising audience selected by specifying targeting constraints is disclosed. The audience browser GUI allows a user to express constraints to define audiences. The audience browser displays characteristics of audiences defined by the constraints. A user can adjust constraints, observe characteristics of the resulting audience, and repeat to develop a desirable audience. In addition, the audience browser may recommend initial constraints and adjustments to constraints, based on advertiser goals and data.
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