ENTERPRISE MARKETING SYSTEM AND COMPUTER PROGRAM PRODUCT FOR FACILITATING RETAIL NEGOTIATION BETWEEN MERCHANTS AND CONSUMERS

摘要

A method, computer program product and system are disclosed for tracking and soliciting potential consumers of selected commercial offerings by third-parties who have subscribed to a marketing network. In some embodiments, a system forwards consumer requests for commercial offerings to merchants while also gathering information relevant to the geographic position of consumers in the marketing network. The system and method make use of mobile locator mechanism in consumer cellular phones to gather information about consumer proximity to retail business incorporated into a marketing network. Consumer requests are forwarded to a server capable of quickly identifying merchants near selected consumers, which merchants are subsequently prompted to craft commercial offerings specific to the consumer submitting the consumer request. Merchants and consumer are put into near real-time negotiations for products or services.