SYSTEM AND METHODS FOR MARKETING COMMUNICATIONS AND PROMOTION AUTOMATION

摘要

A system for integrating customer databases, the system including a merchant database received from a first merchant, the merchant database including a plurality of individual customer entries, a database provided by a promoter, an integration engine for integrating the merchant database with the promoter database, a promotion engine configured to obtain additional information relating to each of the plurality of individual customer entries and an extraction engine configured to extract an extraction database from the promoter database. The integration engine is configured to maintain a differentiation between the merchant database and the promoter database. The extraction database includes the merchant database and the additional information related to each of the plurality of individual customer entries obtained by the promotion engine.