MARKDOWN OPTIMIZATION SYSTEM USING A REFERENCE PRICE

摘要

A system determines a markdown pricing sequence for a product. The system receives a sequence of future prices as a function of time for the product based at least on business rules. For each price in the sequence, the system determines a reference price for the product, and then determines an increase in revenue using a demand model. The demand model includes a price elasticity variable that uses the reference price instead of a full price. The system then determines if the sequence of future prices is an optimized sequence based at least in part on the determined increase in revenue.