PUNCH CARD LOYALTY PROGRAM IN A SOCIAL NETWORKING SYSTEM

摘要

A social networking systems associates users of the system with a social punch card, credits the social punch card with punches based on actions performed by the users, and provides rewards to the users when the target number of punches for the social punch card is reached. A social punch card includes a definition of an action that will credit a punch to the social punch card, a target number of punches for completing the punch card, and a reward to be provided for reaching the target number of punches. Each of the users associated with a social punch card are connected with at least one other user associated with the social punch card.