Embodiments of the invention provide methods and program products for making a recommendation to a purchaser and/or member of a social network. A first aspect of the invention provides a method of making a recommendation to a purchaser, the method comprising: determining a plurality of features of a first product selected by a purchaser; prioritizing the plurality of features of the first product; and making at least one recommendation to the purchaser, the at least one recommendation being selected from a group consisting of: a second product sharing at least one feature of the first product and a social network connection determined to have purchased another product sharing at least one feature of the first product.
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