SYSTEM AND METHOD FOR ENHANCING PRODUCTIVITY OF SALES AND MARKETING OPERATIONS OF PHARMACEUTICAL COMPANIES

摘要

A system and method for enhancing productivity of sales and marketing operations of pharmaceutical companies is provided. The method includes collecting information pertaining to pharmaceutical sales and marketing operations from all available sources. The method further includes processing the collected information to identify a plurality of market segments, to determine performance of sales representatives, and to determine impact of sales and marketing efforts. Further, the method includes generating marketing content based on the processed information. Marketing content is generated based on feedback on previous sales and marketing materials, specific questions asked during sales interactions and new research on pharmaceutical medicines. Ultimately, pharmaceutical sales and marketing campaigns are generated based on the generated marketing content.