INDIRECT ONLINE ADVERTISEMENTS PROMOTING THIRD-PARTY WEB CONTENT

摘要

Systems, methods, and computer media for indirect advertising are provided. An identification of third-party web content related to an offering is received. The third-party web content is published by a third-party publisher, and the offering includes one or more of a product or service. Approval to configure at least one indirect online advertisement for the offering is received. The at least one indirect online advertisement includes a landing page that is presentable on a remote device. At least one indirect online advertisement is configured for presentation such that the third-party web content related to the offering and published by the third-party publisher is reachable via the landing page of the at least one configured indirect online advertisement.