METHOD FOR MEASURING MARKET SHARE FOR A COMMUNICATION SERVICE PROVIDER

摘要

The invention relates to a method of estimating market share for a communication service provider comprising collecting periodic packet data usage from a plurality of websites including details of the communication service provider used to access the websites; determining the market share of a communication service provider at the plurality of websites; and extrapolating the market share of the communication service provider at the plurality of websites to estimate the market share. Another method of estimating change in market share for communication service providers is also disclosed. The method comprises of collecting periodic packet data usage for a user from at least one user device which includes data on the communication service provider or providers used to access the internet from that device. The method further comprises of collecting periodic packet data usage from at least one website which includes details of the communication service providers used to access the website and co-relating the packet data usage for the user and from the website to measure the change in market share for the communication service providers.