Proactive demand shaping for a configurable product portfolio with uncertain demand

摘要

Proactive demand shaping of configurable products with uncertain demand computes a lower bound and an upper bound on optimal profit by considering future demand distribution of one or more products, supply outlook of one or more components and customer behavior. The upper bound and the lower bound solutions are used to generate one or more rationing heuristics. Simulation may be used to determine a rationing policy to implement in practice.