Generating communities based on common interest

摘要

Disclosed are various embodiments for generating user communities based on common interests. Users demonstrating a potential interest in a product and/or product class in an electronic commerce system are identified. A geographic location of each of the users can also be identified. The geographic area can be expanded or reduced so that the pool of users in a community meets minimum and/or maximum thresholds. An event can be created on behalf of the users in an establishment. An electronic forum can also be created. The users in a community can also be linked together in a social networking system.