MESSAGE PUSH METHOD AND INSTANT COMMUNICATION SERVER

摘要

Provided are a message push method and an instant communication server. The method includes the following steps: a user logging into an instant communication server, and the instant communication server creating a message push module according to an application set subscribed to by the user; a global push management module pushing the latest message of the application set subscribed to by the user to the message push module according to a message push strategy; and the message push module pushing to the user the received latest message of the application set. The application set includes a first level application set and a second level application set, wherein the second level application set is a sub-classification of the first level application set, and the message push strategy is set according to the click rates of the first level application set and the second level application set.