Various aspects described or referenced herein are directed to different methods, systems, and computer program products for leveraging player's social marketing potential in gaming environments. In one embodiment, a gaming system may be configured or designed to provide functionality for automatically and/or dynamically determining Player Social Marketing Potential (PSMP) Score(s) for one or more identified user(s)/player(s) based upon selected information, criteria, considerations and/or objectives. The gaming system may also be configured or designed to facilitate and/or enable the influencing of outcomes of selected game-related activities, events, and/or situations using the respective PSMP Score(s) of one or more user(s)/player(s).
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