PERSONALIZED ADVERTISMENT DEVICE BASED ON SPEECH RECOGNITION SMS SERVICE, AND PERSONALIZED ADVERTISMENT EXPOSURE METHOD BASED ON SPEECH RECOGNITION SMS SERVICE

摘要

PURPOSE: A customized advertisement device based on a voice recognition short message service and a customized advertisement exposure method thereof are provided to grasp intention of a user from position information and a voice text message of the user and to supply an advertisement suitable for the intention to the user. CONSTITUTION: A voice recognition unit(201) converts the inputted voice data into a character string. An intension grasping unit(205) grasps intension of a user by using an emotion state of the user which is recognized in an emotion recognition unit(202); position information of the user inputted in a position recognition unit(203); and context intention which is grasped in a context analysis unit(204). An advertisement selection unit(206) extracts an optimized advertisement based on the intension of the user from an advertisement database(207) and transmits the optimized advertisement to a user terminal(100) with the character string. [Reference numerals] (100) Smart terminal; (101) Voice input unit; (102) Position measurement unit; (103) Voice output unit; (104) Screen output unit; (201) Voice recognition unit; (202) Emotion recognition unit; (203) Position recognition unit; (204) Context analysis unit; (205) Intension grasping unit; (206) Advertisement selection unit; (207) Advertisement database; (AA) Voice data; (BB) Position data