MOBILE TERMINAL PROVIDING AN ADVERTISEMENT ACCORDING TO A USER SITUATION AND A METHOD THEREOF CAPABLE OF VISITING A DESIRED PLACE OR PURCHASING A DESIRED PRODUCT BY RECEIVING AN ADVERTISEMENT SUITABLE FOR THE USER SITUATION

摘要

PURPOSE: A mobile terminal providing an advertisement according to a user situation and a method thereof are provided to maximize an advertising effect to a user by supplying a suitable advertisement to the user according to various user situations.;CONSTITUTION: A storage unit (140) stores user input situation information, terminal acquisition situation information, and user profile information. A communication unit (130) receives an advertisement scenario composed according to the information. A control unit (120) predicts and provides the position movement of a user according to the user input situation information, the terminal acquisition situation information, and the user profile information and controls the output of a corresponding advertisement according to the scenario. A display unit (160) displays an advertisement according to the advertisement output control.;COPYRIGHT KIPO 2013;[Reference numerals] (110) User input unit; (122) Time detecting unit; (124) Location detecting unit; (126) Terminal-using information detecting unit; (128) Application download information storage unit; (129) User profile information extracting unit; (130) Communication unit; (142) DB manager; (144) User input situation information; (146) Terminal acquisition situation information; (148) User profile DB; (150) Advertisement scenario processing unit; (160) Display unit