PROBLEM TO BE SOLVED: To simplify generation of an exhibition page published on website.SOLUTION: An exhibition support device has a receive part, a retrieval part, and a generation part. A receive part receives a commodity image of a commodity exhibited by a user from a user terminal. A retrieval part retrieves a similar image which is similar to the commodity image received by the receive part from an image storage part which stores the image of the commodity purchased by the user in the past. A generation part generates an exhibition page containing commodity information on the commodity corresponding to the commodity image received by the receive section and the similar image retrieved by the retrieval part.
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