SYSTEM AND METHOD FOR GENERATING TIME-SLOT SAMPLES TO WHICH CONTENT MAY BE ASSIGNED FOR MEASURING EFFECTS OF SAID ASSIGNED CONTENT

摘要

PROBLEM TO BE SOLVED: To provide systems and methods which can generate time-slot samples to which content may be assigned for measuring effects of the assigned content.SOLUTION: Systems and methods provide: receiving a viewer visit duration (VVD) that target viewers spend at a location where content is to be presented; and receiving time intervals (TIs) for data collection for data streams of interest that target viewers can affect during their visit to the location. A time-slot sample duration (TSSD) is determined using the VVD and the TIs. Time-slot samples are generated that have a duration defined by the TSSD and a data collection period defined for at least a portion of the TSSD.