BIDDING PRICE DETERMINATION DEVICE AND BIDDING PRICE DETERMINATION PROGRAM

摘要

PROBLEM TO BE SOLVED: To provide a bidding price determination device and a bidding price determination program capable of determining a more proper bitting price than conventional ones.;SOLUTION: The bidding price determination device obtains a cost (an optimal cost) estimated to be the best profit by adding not only a profit based on the number of times (the number of clicks of advertisement) of selecting listing advertisement but also a profit based on the number of accesses to an advertiser site without interposing the listing advertisement. Then, the bitting price (the optimal bitting price) is determined from the cost. Therefore, this configuration can provide a more proper bitting price than conventional techniques in which the number of accesses to the advertiser site without interposing the listing advertisement is not considered.;COPYRIGHT: (C)2014,JPO&INPIT