Purchasing behavior analysis apparatus, purchasing behavior analysis methods, purchasing behavior analysis program, purchasing behavior analysis system and control method

摘要

PROBLEM TO BE SOLVED: To appropriately perform marketing analysis.;SOLUTION: A purchase action analysis device obtains Web browsing data that includes Web pages browsed by a user at a user terminal. Then, the purchase action analysis device extracts page information that is information included in a Web page associated with a commodity out of Web pages browsed by the user by performing extraction processing on the obtained Web browsing data according to a predetermined extraction condition. After that, the purchase action analysis device extracts commodity information that is information associated with a commodity included in the page information, from the extracted page information. The purchase action analysis device generates summary information that is a summary of information included in the page information, from the extracted page information. Then, the purchase action analysis device performs predetermined statistical analysis processing on the commodity information and the summary information.;COPYRIGHT: (C)2012,JPO&INPIT